Piero started as a footwear company in 1999 with a clear mission of crafting quality sports-inspired lifestyle footwear for young people who are highly aware of new trends. Piero is brought together by a group of unique individuals from different cultures and background that are heavily influenced by art, music, fashion, skateboarding, and sports. It is after all, a collaboration between sports and lifestyle. The brand has successfully evolved to become one of the leading footwear brands in the country and will continue to come up with groundbreaking ideas and innovations in every product. Piero will also expand its expand its category to apparel, bags, equipments, and other unlimited possibilities. Piero is about living life full of potential, inspiration, and providing culture and doing it with belief, determination, and respect.